A@W Brussels

Hunter Douglas Architectural will be present at ARCHITECT @WORK Brussels on 20 and 21 May 2026. We invite you to visit us at stand 50, where we will showcase HeartFelt® Groove: our modular linear ceiling and wall system that brings together striking design, acoustic performance and exceptional user comfort.

About ARCHITECT@WORK Brussels
ARCHITECT@WORK (A@W) is known as the key event where architects, interior designers and specifiers discover the latest innovations in the industry. What makes A@W unique is its curated concept: all exhibited products are pre-selected by an expert judging panel, ensuring that visitors encounter only high-quality, forward-thinking solutions. This years theme “Thoughtful Tomorrow” invites visitors to reflect on how new innovations can contribute to a future where architecture is smarter, more resilient and more responsive.

Introducing HeartFelt® Groove for ceilings and walls
HeartFelt® Groove combines striking design, acoustic performance, and user comfort in one refined system. Its distinctive W-shaped, box-like lamellas (60 mm wide, 50 mm high), installed on an 80 mm module, create precise 20 mm gaps for a clean, rhythmic effect. The result is a ceiling or wall surface that appears to feature ultra-slim 20 mm lamellas with equal spacing, delivering a modern and elegant aesthetic. The HeartFelt® Groove range is now extended with a dedicated wall solution. The same pattern, material warmth and acoustic benefits can now be applied seamlessly from ceiling to wall, enabling coherent and fully integrated interior concepts.

Performance, Sustainability & Design Freedom
Beyond its visual appeal, the system offers high acoustic absorption up to αw = 0.65, fire behaviour B-s1-d0, and low maintenance requirements. Designed with sustainability in mind, HeartFelt® Groove is re-usable, has a low carbon footprint, and is certified with Indoor Air Comfort Gold. Available in a curated palette of grey and earth tones, it allows designers to create warm, natural, or minimalist atmospheres with ease.